Challenge: How do you differentiate the value proposition of a brand that is often invisible?

Solution: Put guests inside the magic that we never see…

Screenvision is the nation’s leading seller of in-theater advertising, providing marketers and brands the opportunity to present their message on motion picture screens across America. 


During the 2015 Upfront season, Screenvision sought to differentiate its value proposition to key advertisers with a memorable experience that communicated a simple message: that the ideal atmosphere of movie theaters, coupled with superior audience demographics yield maximum impact for advertisers.


Garver was hired by Empire Entertainment to lead the creation, design, direction, staffing, scripting, and details of this experience.  Working with three live film crews,performers, and ever-changing audience - Garver took the challenge to put the audience into the movies to the next level.  Timed to run separately, but all cued and orchestrated by Garver as the crowd threw themselves into each unique set, Garver ran three simultaneous live movie sets for an unparalleled experience branding Screenvision as a brand that makes powerful imprints.