In the spring of 2015 Mikhael Tara Garver was hired as the creative director of up-and-coming band, Great Caesar. With little to no budget she created a way for fans to follow the band as they ventured into the massive SXSW festival. With collateral materials, simple technology, and secret installations, she created multi-sensory experiences of the band.
All images are social media images
What happened? Each experience led the new fans to deeper musical experiences with the band...creating a way for Great Caesar's music to be heard amidst the mass at SXSW. Great Caesar was noticed for its music and its innovative expansive way of building its audience.