Great CAesar @ SXSW 

Challenge: How to standout at SXSW?  How can you grow something from a grassroots experience into depth-ful fandom?

Solution: A fully integrated stage, digital and immersive series of performances.  In fact, 18 over 8 days.

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In the spring of 2015 Mikhael Tara Garver was hired as the creative director of up-and-coming band, Great Caesar.  With little to no budget she created a way for fans to follow the band as they ventured into the massive SXSW festival.  With collateral materials, simple technology, and secret installations, she created multi-sensory experiences of the band.  

All images are social media images

 
 

What happened? Each experience led the new fans to deeper musical experiences with the band...creating a way for Great Caesar's music to be heard amidst the mass at SXSW.  Great Caesar was noticed for its music and its innovative expansive way of building its audience.