The Black Label Bacon Strip Show

Challenge:  How do you create an experience that rivals the sexy, wholesome, addiction to bacon?

Solution: The Black Label Bacon Strip Show. 

How you Bring Home the Bacon


Garver was hired by BBDO Minneapolis and Serino Coyne to create and execute: The Black Label Bacon Strip Show.

She brought together some of the top New York and Vegas talents to make a completely sensory and original burlesque show. She led the creation of original live music, scripted material, staffing, execution, production, and choreography.

The Black Label Bacon Strip Show was awarded a 1st Place Ex Award for Best Production of a Consumer Event

The event ultimately earned 433 million media impressions.

The Las Vegas Strip sizzled with the launch of the world’s first-ever bacon-themed burlesque show at Marquee at the Cosmopolitan. It was a vintage cabaret experience, Garver turned the four newest flavors of bacon—Cherrywood, Jalapeño, Brown Sugar and Pecanwood—into burlesque stars, bringing each to life with original music, choreography and costuming that rivaled Broadway’s biggest shows.  Jalapeño wore a fiery tasseled tube dress; Brown Sugar performed from inside a seven-foot tall popcorn bucket, wearing a popcorn bouffant wig and bacon skirt; Cherrywood donned a regal gown, bodice and cherry blossom headdress; and Pecanwood sported a snug bacon bodysuit.

On the evening of the one-night, sold-out event, bacon aficionados, Broadway fans and the press enjoyed the bacon-infused experience from start to finish. As attendees stepped off the elevator, servers were waiting with indulgent bacon flavored treats. And in a surprise and delightful twist, elevator attendants later revealed themselves as cast members with a lively frying pan-themed performance.

The venue itself was transformed (in a cool 12 hours) from one of Vegas’s hottest nightclubs into a classic cabaret lounge. The space featured a custom stage draped in velvet, while a three-story high video wall displayed a 40-foot digital curtain that showcased custom content including cherry blossom forests, ’60s-inspired psychedelic jalapeño pinwheels and vintage movie clips.

The main event featured performances by indie duo The Bengsons, who sang original tunes, accompanied by footage from the video wall, for each of the four bacon acts. Meanwhile, an assortment of Las Vegas variety acts was interspersed throughout the space, immersing attendees in a full 360-degree experience. And, following a few tricks performed by a magician who is also a certified Master of Bacon (yep, that’s a thing), a notable aerialist entertained guests high above the cabaret tables. To top it all off, the show was live-streamed on the largest billboard on the Vegas Strip and viewed in over 30 countries worldwide.