Smirnoff's

#theoriginalmule

 
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Smirnoff and Flavorpill hired Garver to create and execute a 2 day immersive event to celebrate the 75th anniversary of Moscow Mule.

The event told the story of John C. Martin, Jack Morgan and Ozaline, and how they created the historic Moscow Mule.

The piece took place in three stages. First, the lounge. Attendees were greeted by someone at the door and sent in with the task to find John or Jack. Once inside, The players would greet them and invite them to the different experiences that were awaiting: a 1920's makeover, a personalized poem, a secret room with a lime-fortune reader, among others. Live jazz music surrounded the action and Smirnoff Moscow Mules were served in the traditional copper mugs.

The second part of the event would take place at a hollywood-style ballroom, where the attendees were led by the performers in song and dance. A bigger band was expecting them there to celebrate the seventy five years of Moscow Mule. 

The third part was revealed by going through a tunnel into a secret speakeasy filled with photo booths experience, jazz music, card games and makeovers.

Mikhael Tara Garver created the script and choreography and led in casting, execution and production.

The event had over 400 attendees.

 

 
 
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